A Step-by-Step Guide to LinkedIn Marketing

LinkedIn is the perfect place to market your business if you’re just starting out and can’t afford expensive marketing campaigns. If you need to get more inspiration, it’s important to incorporate videos that you can make with a free video maker.

In fact, with a video marketing strategy that includes LinkedIn, you’ll be able to reach highly targeted prospects and engage with them directly through your videos, making it easy to build your brand and sell your products and services.

The Complete Guide to LinkedIn Marketing with Video

LinkedIn marketing can be an essential tool for businesses trying to reach new customers and grow their online presence. The platform has over 500 million users and, as a top business social network, you’ll want to make sure you’re leveraging it as best you can. This way you can reach your audience and get more traffic to your website or company page.

Take this step-by-step guide on how to use LinkedIn for video marketing to learn how to set up your profile, attract viewers, grow your network, and even launch video ads on the site.

Why Video Content Needs to be Part of Your LinkedIn Campaign

Your audience is bombarded every day with hundreds of marketing messages, so your social media posts have to stand out in order for them to get noticed.

One way you can accomplish that goal is through video content. 

According to Twitter, 6 billion videos are watched on Facebook every day; while Google estimates people watch more than 100 million hours of YouTube per day. That’s a lot of eyeballs—and all those viewers are potential customers.

Statistics from Salesforce show that video can increase conversions by 80%. And recent research from Crazy Egg found that 90% of consumers prefer videos over text.

But that’s not all. According to HubSpot, video is able to increase brand awareness by 95%, improve search rankings by 54%, and boost sales lead generation by 74%. What more reason do you need? 

Now that you know why video content is so effective, it’s time to learn how to create your own. If you don’t already have a video editor, then you can grab a free video maker like the one provided by

Step 1: Grab a Free Video Maker and Start Recording

When you’re ready to market your business on LinkedIn, start by searching for a free video maker like Promo Editor. This free video maker will let you capture footage from your webcam and edit it into a short, professional video. 

If you want something even more advanced than these video editing apps, try out iMovie. It comes included on most Apple devices. This app lets you record, cut, combine media files, add effects or text overlays, and export videos. 

There are also plenty of third-party video editing options available too—if you’re looking for one of those freemium apps that require some investment later on down the line.

Step 2: All About the Details, Details, Details

Write a great headline. Then, you’ll want to craft a video description and add your main points in a step-by-step fashion. This way, your viewers can better understand what you want to say. 

Once you have all of that information, it’s time to create it. Consider these three things when creating your video: context, content, and consistency.

If you don’t already know how to make videos for your business or organization, now is a great time to learn more about YouTube as well as YouTube advertising. With this tool, businesses can now target users across paid search results on Google and real-time search ads on YouTube itself. 

The platform features an incredibly powerful targeting feature called remarketing lists for search ads. It also allows advertisers to select specific audience groups from a list based on their prior website visits.

Step 3: Niche Focused

The type of video you share will have a lot to do with your niche, so choose wisely. 

If you are trying to recruit for a professional industry, look for videos related to training or information regarding your field. On the other hand, if you are marketing something that has more entertainment value or is just fun, then look at funny or viral videos that may be engaging. Either way, always remember to include some kind of call-to-action in your post description.

Step 4: Upload and Share Your Epic Content

If you create an engaging video, make sure you post it on your company’s company page on LinkedIn. If you don’t have a company page, set one up immediately. You can even set up a temporary one until you officially register your business name.

Post your video on your page and share it on your wall, too. 

If you do not have a company page set up on LinkedIn, be sure to complete these steps first before posting on your personal page. This will ensure that your video is posted in line with all of LinkedIn’s guidelines for advertising posts.

Step 5: Host On Wistia

Hosting your video content on Wistia instead of YouTube allows you to keep more of your data and maintain higher quality branding. 

When hosting videos on your site using Wistia, you can boost conversions by including play buttons for users who are not logged in. 

You can also send leads back to a designated landing page after watching a video on your site. It helps collect leads or encourage people to sign up for an email list.

Step 6: Embed It On Your Website (Optional)

Embedding a video on your website is a great way to increase engagement. According to ReelSEO, adding a video or image gallery can boost traffic by 80%. That same study also shows that content with images receives 94% more views than content without. 

That’s not too shabby!         

Plus, depending on your target audience and how broad your reach is on LinkedIn, you might find you get more engagement from embedding your videos directly in your posts vs. YouTube.

Final Word

Most professionals don’t use video. For some, it’s too expensive, too time-consuming; or it just doesn’t work. But there are some industries that stand out as exceptions – insurance comes to mind. And if you want an edge in your competition, video is how you’ll get it. So, take our Complete Guide and a free video maker for a spin today! For more information visit this site: forextradenews.

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