The Travel and Tourism Industry and PR’s Role in It
Travel and tourism in America has become big business. It is the business of trains, planes, and automobiles. Plus cruise ships, tourist attractions, hotels, restaurants, passenger railroads, motor coaches, tour companies, and much more. These components can be categorized into four major sectors: hotels, restaurants, transportation, and destinations/tourist attractions. Twenty years ago, the business of the industry was generally considered by the media to be “soft” or feature news.
A fundamental reason for the change is that industry communicators have succeeded in convincing journalists that travel and tourism has a powerful impact on local and national economies. Stories that once were relegated to feature segments on television and in newspaper travel sections today regularly appear on “prime-time” business news segments and in the business sections of national publications because of the significant economic implications.
It should be noted that in 2003 Congress passed legislation creating the U.S. Travel and Tourism Promotion Advisory Board composed of top industry executives to promote travel to the United States. However, the board’s initial $50-million funding was subsequently reduced by Congress to $6 million. As of press time for this book, attempts were under way to boost this funding, according to the American Hotel & Lodging Association Visit The Site: networldking52
In 1984, the Public Relations Society of America (PRSA) established a new special interest membership section named Travel and Tourism. As of 2004, that section and the newer Food and Beverage section had 683 members, equal to about 3 percent of PRSA’s total membership of 20,000. If this figure is indicative of the percentage of the number of travel and tourism practitioners in the total estimated PR population of 200,000 in the United States, there are then an estimated 6,000 travel and tourism practitioners in America Visit Here: wpswebnews
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The travel agent segment in recent years has undergone significant restructuring due to the proliferation of online reservation networks such as Travelocity, Expedia, and Orbitz. These have provided enormous competition for travel agencies—especially in the airline field where all air carriers over the past decade have dropped the 10 percent commissions they used to remit to travel agencies for bookingsVisit The Site: 123Movies
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