Did you recently stumble over the term sticker marketing but are not sure how it could work for your business? How could those sticky bits of paper and plastic possibly impact your revenue positively? And even if, how can you go about this?
In this article, you will find three ways you can use stickers to support your business and improve your branding. Each of our tips revolves around custom printed stickers. With such stickers, you are in full control: you can choose the material, shape and design you would like printed on your stickers and your sticker printing company of trust will put that into action for you.
Find out how you can use custom stickers to increase your reach, customer loyalty and improve your brand experience.
1. Craft a memorable experience
Unboxing videos have become a viral phenomenon. This heightened the focus on customers’ post-purchase experiences and the aim to deliver value after the point of sale.
You can achieve this by leveling up your product packaging and turning every step of their unboxing experience into an interaction with your brand. Custom stickers are a quick, effective, yet low-cost way to do this.
First impressions matter. Especially if you are part of an e-commerce business, where the first physical interaction your customers have with your brand is when they receive their order. Surprise them with a lovely message printed on a custom label before they even open their order.
Alternatively, you can create themed packaging with seasonal stickers that change. This way, you can keep surprising your customers. Such little details show that your brand is willing to go the extra mile and cares about your customers’ experiences. click here to know more info about master the unboxing experience
2. Forge positive emotions
Purchase decisions are influenced by a feeling. We trust brands because they “feel” right. Eventually, this feeling will be supported by positive experiences, but until then, how can we engineer such a good feeling and relate it to our business?
One of the most effective ways to ignite positive emotions is through gift-giving. Depending on your budget, you might not be able to add the latest gadgets with every order. You can, however, make use of custom stickers.
Even as adults, we still consider stickers to be a gift. This makes them the perfect marketing too because it taps into the power of gift-giving while supporting your branding. And the best thing: studies have shown that when we receive a gift, we feel the need to return a similar favor to whoever sent us the gift. In this context, this favor can take the shape of a repeat-purchase or a recommendation.
3. Create brand awareness
Stickers have always been sharable. No matter if that is on the playground or in the corporate world. You can use this to your advantage and spread the word about your business using stickers.
One of the most effective ways to do this is via guerrilla marketing. It is a form of advertising that does not depend on huge budgets and creative agencies. Instead, it focuses on unexpected strategies to surprise customers and ignite a positive emotional reaction. This creates brand familiarity even before consumers made a purchase.
A quick Google search will deliver plenty of inspiration, but we think that stickers are the most effective way to reap the rewards of guerrilla marketing. You can spread your message fast with very little effort. If this sounds like something you would like to try, we recommend using custom vinyl stickers as they are weather- and waterproof and will give you the longest possible lifespan.
Are you ready to tackle the world of sticker marketing after reading these three tips? We sure hope you are and cannot wait to see what you make of them. If you would like to share your results or any other tips and tricks, please do so in the comments below. We look forward to hearing from you.